Website audit
What's your website costing you?
A website can look good, load properly and still make potential customers work too hard to become customers.
An audit looks at what happens from the moment someone arrives to the moment they decide whether to contact you.
What an audit is for
You can't fix what you can't see.
Most owners sense their website could do more, but can't point to why. An audit replaces that guesswork with a clear, prioritized view of the friction between a visit and an enquiry.
We don't promise guaranteed results, invent conversion percentages or manufacture case studies. We show you what is actually happening and what to do about it.
How we look at it
We review the experience from the customer's side.
Every question below is answered from the visitor's point of view, in the order they run into them. That is the audit.
- Can they understand what the business does?
- Can they find the service they came for?
- Can they establish that the business is relevant to them?
- Can they trust the company enough to make contact?
- Can they find the next step without hunting for it?
- Can they complete the action easily?
- Can they do all of this on a phone?
What the audit reviews
A complete view of the customer journey.
Each area is reviewed because it changes whether a visit turns into an enquiry — not because it fills out a checklist.
Messaging
Whether a visitor can tell what the business does straight away.
First impression
What the page communicates in the first few seconds.
Value proposition
Whether there is a clear reason to choose this company.
Navigation
Whether people can find what they came for without effort.
Trust
Whether there is enough proof to make a visitor comfortable.
Calls to action
Whether the next step is obvious and not competing with others.
Forms
Whether the business asks for more than it needs at that moment.
Mobile experience
Whether the important information still works on a phone.
Service pages
Whether each service answers the questions specific to it.
Local visibility
Whether nearby customers can tell the business serves them.
Performance
Whether speed or technical issues are quietly losing visitors.
Customer journey
Whether the whole path from arrival to enquiry holds together.
How the audit works
A structured, honest read — ending in a short list.
No jargon and no 60-page PDF. Just what we found and what we would do about it.
We go through the site as a customer would.
Not as a designer, and not as the business owner who already knows the answers.
We note where it breaks down.
The friction and the missed opportunities, written down plainly.
We separate what matters from what does not.
High-value changes first; cosmetic ones later, or not at all.
We tell you what to change, and why.
A short list you can act on — not an overwhelming report.
A sample audit finding
What a single finding looks like.
Every finding follows the same shape: what we saw, why it matters to a real customer, what we would change, and what we would test.
The service area is difficult to find.
A local visitor needs to establish relevance quickly — if they can't tell the business serves them, they leave before reading anything else.
Make the service area visible earlier — near the top of the homepage and on every service page, in plain language.
Different placement and wording, to see what helps visitors confirm relevance fastest.
Why it's worth it
Want to know what your website is missing?
We'll review the current experience and show you the highest-impact places to improve first.